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Piper Wells

Piper Wells is a vibrant creative arts and beauty lifestyle writer who is deeply embedded in Austin's thriving artistic community. A painter and former gallery owner herself, Piper has a unique perspective on the creative economy and the importance of local arts funding. Her articles on Local Business Connect spotlight local artisans, craft fairs, and aesthetic services that enhance the cultural fabric of the city. Piper is passionate about helping creative professionals turn their passion into a sustainable business. In her spare time, Piper runs a monthly art night at a local coffee shop, teaches watercolor classes to seniors, and enjoys paddleboarding on Lady Bird Lake.

Data Governance Basics for Growing Companies

Data governance is the business system that decides who owns company data, how it is defined, how quality is checked, and how…
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Retail Merchandising Strategies That Improve Basket Size

Retail merchandising improves basket size when it makes the next useful purchase easy to notice, easy to understand, and easy to add.…
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Strategic Alliances: When They Create Real Leverage and When They Stall

A strategic alliance creates real leverage when two organizations combine assets they could not efficiently build alone, such as access, credibility, distribution,…
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How to Build a Community Marketing Plan That Feels Authentic

An authentic community marketing plan connects a business to the people, places, and causes it can genuinely serve. It works best when…
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Emerging Business Models That Are Reshaping Traditional Industries

Emerging business models reshape traditional industries when they change how value is created, priced, delivered, or shared. The most durable shifts are…
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Green Marketing vs Greenwashing: Where the Line Really Is

Green marketing is the truthful, specific, and supportable communication of real environmental benefits. Greenwashing begins when a company exaggerates, hides important context,…
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How to Lead a Team Through Revenue Slowdowns Without Panic

Leading through a revenue slowdown means giving the team a clear operating picture, protecting cash, prioritizing the highest-value work, and communicating with…
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30 Questions to Ask Before You Start a Business

Before starting a business, ask questions that test the customer need, business model, legal setup, funding plan, personal readiness, and first-year operating…
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OKRs vs KPIs: Which Framework Should Your Business Use?

Use OKRs when a business needs to align teams around ambitious change, and use KPIs when it needs to monitor ongoing performance.…
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How to Build a Customer Persona From Real Evidence, Not Assumptions

A useful customer persona is built from real evidence about customer behavior, goals, constraints, buying triggers, and decision criteria. It should not…
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